NASCAR x Volpi Foods
*Completed as Copywriter & Content Strategist at Scout Digital
Client
NASCAR x Volpi Foods
Services
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Copywriting
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Brand strategy
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Campaign development
The Task
Volpi Foods teamed up with NASCAR and Jordan Anderson Racing to sponsor Anderson’s car and amplify the partnership across social media. To bring the collaboration to life, the Scout Digital team produced a series of organic, social-first videos for TikTok and Instagram that captured the energy of race day while building cultural relevance for the brand.
The Impact
The campaign earned recognition as a Webby Award Honoree.
With select clips surpassing 100K+ views and 11K+ likes, the series delivered strong organic engagement and extended reach beyond Volpi’s core audience.
After a successful debut in 2024, Volpi Foods renewed and expanded their partnership with Jordan Anderson Racing for 2025.
My Role
Concept ideation for campaign pitch deck
Developing concepts and scripts for TikTok + Instagram videos
Writing captions for social media posts
Curating Instagram grid
Collaborating with production to ensure narrative and visual cohesion