Supima Cotton

AGENCY: SCOUT DIGITAL

Client

Supima Cotton

Services

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Campaign development

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Copywriting

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Creative strategy

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Production

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Content curation

The Project

Since 2008, the Supima Design Competition has given emerging designers from the country's top fashion schools a chance to turn Supima cotton into their own personal collections and compete for $10,000 and a major introduction to the fashion industry.

For 2025, we developed CODEX 4.0: Where Memory Meets Momentum, a campaign exploring the intersection of personal history and modern creative process. We followed six finalists from first inspiration to final runway, pairing archival imagery, sketches, designer portraits, POV footage, screen recordings, and behind-the-scenes moments to reveal the memories, influences, and modern tools shaping the next generation of designers.

The journey culminated at the Supima Design Lab, an international showcase bringing together Supima Design Competition finalists, Festival d’Hyères finalists, and select global talent for an evening celebrating innovation and design excellence.


The Impact

The campaign gave audiences a reason to follow the designers long before they hit the runway, turning the creative process itself into content worth watching and sharing.

From social feeds to fashion press, the competition got people talking. The campaign generated engagement and shares across Supima’s social channels, while the event drew notable figures from across the fashion industry and earned coverage from Yahoo, Women’s Wear Daily, BusinessWire, and FashionNetwork. Together, the social buzz, industry attendance, and press coverage gave the six emerging designers, and their work, a much bigger stage.

My Role

  • Campaign Concepting & Creative Strategy

  • Copywriting & Script Development

  • Designer Storytelling & Interview Development

  • Social Content Planning & Creative Production