Tiny IHOP x A&E

*Completed as Associate Writer & Producer at BARK BARK

Client

Tiny IHOP x A&E

Services

#

Campaign development

#

Scripting

#

Production

The Task

The 3-part branded series followed THN stars Zack Giffin and John Weisbarth as they took on their tastiest build yet, documenting the project from concept to build to the final reveal as mini episodes on A&E’s Home.Made Enthusiast block and fyi network.

The Bark Bark team oversaw the entire design and construction process to fit a working commercial kitchen and dining space within a 170 sq ft tiny home. We maximized every inch of the interior with pancake-inspired decor and design elements from IHOP, including hidden storage compartments and extra seating for customers. We even made custom tiny menus with the Tiny IHOP’s special food offerings.

The Impact

The campaign won a Silver Promax and a Silver Addy, went viral on social media with huge audience engagement, celebrity shout outs, and coverage by nearly 100 media outlets generating over 900 million impressions.

My Role

Supported creative development during pre-production

  • Assisted with build concepts and experiential storytelling ideas

  • Assisted in scripting dialogue and story beats

  • Helped organize production needs

  • Supported the Creative Director and Senior Producer across creative needs